https://www.bethanyrockney.com/about-1 daily 0.75 2026-03-29 https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601154842634-S30IS48HP12IACGJDXPI/P1020366.jpeg About Yellow cake with chocolate buttercream is like kindergarten in a cake. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601156075168-1U81R0IVSUOEGT8Z7N0D/14681017_10101868455971302_8206824447298410966_o.jpg About Celebrating a dear friend. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601140375944-VTV0T9EY9NKOUE1NS7GO/2E8F3AD8-F691-416C-90B7-99484E99D23B.jpeg About Celebrating the Portland Museum of Art's annual Color Bash event. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601140486914-ORDEXZ4YQHAECOPJA8K3/IMG_6817.jpeg About Blueberry pies are a staple in Maine. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601156638322-K2SXIIEVSHJS1E2EDN89/profile+pic.jpg About I love being part of a couple's special day. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601140429702-PAYMVOX5CBFNSWC0MD5I/DF868E01-19A5-48EA-8D22-CCFE6C0A6EFC.jpeg About Sweet and simple. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601154834546-2H0B14YBOBCXR9J77RTK/IMG_6220.jpeg About Emily and Gregg, June 2018 https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601156105274-X9IHT2CWD0MDE3FD1424/A60CB08C-FE33-41C9-9B18-DE1DA119EEC6.jpeg About Eating cake in your pjs is the perfect way to start a birthday! https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601140459423-1OJEEGR7BFG07QMPAPWZ/IMG_6270.jpeg About Deb and Chris, June 2018 https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601140489935-YHEQH2UYNE0TS48S3CBF/IMG_6702.jpeg About The Cheese Shop of Portland celebrates its first year in business. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601154835363-UIVUDY87QBZEZLFJV7I9/IMG_6049.jpeg About My nephew, Ben, holds his komodo dragon cake's head on a platter. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601140433614-8058DXIQREIOQQNV9GR6/IMG_5257.jpeg About I don't think any more peanut butter could fit on this cake! https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601140373427-K3B25KWO3WVNJJB45ZWS/88AC2F7D-53A3-430F-A1AF-EB68538E876F.jpeg About Croquembouche have become one of my favorite and most delicious holiday traditions. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601140490758-MDTF0ELOOJ1OPOV18NVW/IMG_7173.jpeg About Good little soldiers lined up in rows. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601154833283-YVBGB9VVC4Y9AR5UOIIJ/F875FE7B-2F16-4B23-B005-19A5599603DA.jpeg About I loved surprising my horse-loving niece with this cake! https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601154830485-6ERID938IC2PVZ8EGPMY/IMG_5039.jpeg About A Pinterest success! https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601156107192-UYBRKN88978MFQQCQTSR/Calvin+and+Hobbes.jpg About "watercolor" Calvin & Hobbes -- gel food coloring and vodka on fondant https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601154834703-I5I5COTHT5VJKRQSD0N3/IMG_5183.jpeg About 100s of tiny gingerbread men waiting to fill Christmas cookie boxes. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601154842770-QGTRALTMOEIE6PSFGEZP/IMG_6464.jpeg About Several friends argue over who this cake should be named after. For now, it is almond blackberry lime. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601156075259-IG0XHMJCC0ZCMOJG4TLM/340729_10100253125955428_1846177433_o.jpg About Training the pastry team at the opening of Magnolia Bakery in Chicago. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601154843427-7WVE6LVW2CP29VRJYFUC/IMG_7603.jpeg About You haven't had red velvet until you've had MY red velvet. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1601156641603-57SVVEY56LU7X1ELJFAF/Red+Velvet+mini+XO+white+background.jpg About The perfect valentine. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/8fa1d4a8-8a1a-48ce-9923-749560f65b1a/profile2.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1622064916966-JG6TMWD36FY6DICT5IEA/Wireframe+-+Round.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1622064855486-L0IUH1LH1OHLYA234D6M/Transfer+Round.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1622064356012-MD4DFV2LQ8C4QUTUQNY8/User+-+round.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1622064432110-KCO134778TVJT3XLFS6B/solution+-+round.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1622064487273-BRMNSCV2FQOEIHEBCJSV/business+-+round.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bethanyrockney.com/home daily 1.0 2026-03-29 https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/dc392215-93e1-4e67-9fa7-0b5c49b8d8e3/MMS.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/59659b61-6ac3-4d40-9aa0-4da1f36c1829/appliedlogo+1.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/d1b4b97c-8d33-4926-ae1a-3c9bb122065c/Group+1.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/36ea0023-1128-4434-9a02-adb746ccfb54/Screenshot+2025-11-29+at+3.56.59%E2%80%AFPM.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/fb095c85-565b-402b-8b5b-3ce6e80ccdec/Frame+2.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/f35c75a4-72c5-4451-a86f-86abcd249fec/Frame+3.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/c8fc63af-6be1-4380-8cab-03e63146c1bd/Prifina.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/e81a451c-5f49-406e-b07a-182f9c1a491b/Prifina+logo.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bethanyrockney.com/contact-1 daily 0.75 2022-03-24 https://www.bethanyrockney.com/inccubator daily 0.75 2021-05-26 https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1607022812630-33DXN2LYAD3NB5SA8G0I/Group+3.png Inccubator #1 Before entering the Inccubator, a new user must register. This includes choosing a content channel, which will become the home page. A dropdown menu provides a brief description for users learning about content channels for the first time. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1607022445411-RA5BK92UYQNBAO3HQZ6N/Group+2.png Inccubator #2 After registration or login, the user lands on the home page of the content channel they chose. Currently, there are 10 content channels in total. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1607023346568-NE3WG6OZ09XU2K3IU608/Group+4.png Inccubator #3 A dropdown menu allows the user to navigate between content channels. The content on each home page changes, but the newsfeed stays the same. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1607023658578-XLZFQQMB4YGY1ELISAWI/Group+5.png Inccubator #4 The user can add photos, videos, blogs, and more to their profile. The current profile requires significant scrolling to view all information. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1610635085621-ZTHT6IIOO1KZBN3X0KFK/Incc-Logo.png Inccubator The Incubator logo, which is spelled I N C C U B A T O R .com. The second C is the Incubator’s logo, which looks like a C-shaped gear. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1610636382932-SGIS6KP97B2IPMOTESLQ/Case+Study+image.png Inccubator a diverse group of profile pictures from the Incubator community https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1610649642854-509GDDMZJA7T5P1RTDLM/INC+LOGO.png Inccubator Incubator’s logo that looks like a c shaped gear https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1611420558541-0YUS2Z159ZHRPLAPPNXC/Empower+and+Support.png Inccubator A symbol of four hand, each holding another hand at the wrist, symbolizes how the Incubator allows you to empower your community. Similar to Patreon, Incubator’s users can support a content creator they like by paying $1.49 per month to that creator. With enough empowerers, the creator has a viable income. A symbol of a hand holding a coin symbolizes how users can support the Incubator financially. Similar to Medium, the Incubator allows users to read up to five free articles per month. A $2.99 per month subscription opens up unlimited articles across content channels. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1611270083755-34H3C2EJBU7BS5GR7J3C/Competitive+Analysis-.png Inccubator A chart comparing the features of Facebook, Instagram, Twitter, Linked In, You Tube, Patreon, and Inccubator. Facebook has 11 out of 14 features, and You Tube has only 4 out of 14 features. The Incubator has 13 out of 14 features. They are profile, wall, friends, followers, messaging, job postings, community events, news feed, photos, job credentials, revenue for content creators, videos, blogs, and original content. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1604938231897-QFM6ZI0KZFSLYWRN8KI3/User+Interviews.png Inccubator The team interviewed 9 current users for a total of 4 hours of user interviews. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1604872819055-6KU2F2BZDHLE90OMD2KM/Usability+Testing.png Inccubator The team conducted 6 usability tests of a total of 5 hours. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1611271596031-95XE28B6GWE02MRF5C4W/Layout+-+new+1.png Inccubator Affinity mapping post its showing users issues with the layout of the site. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1611271381524-4NAUI2YWN2FCMCTOW66W/Tone+of+Site+1.png Inccubator Post it notes showing users’ issues with the tone of the site. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1611271868892-QZIK5RLO3NWNIGFOJ0PK/Onboarding.png Inccubator Post it notes showing users’ need for onboarding, as they do not know how to use the site. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1611328723773-FROVECNPUTP2IFG9ZNNC/Business+Professional.jpg Inccubator User persona of Kurt, a business entrepreneur who is passionate, independent, innovative, and inspiring. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1611328797725-ML7Q3STCFZJBR0YDL9TR/Content+Creator.jpg Inccubator User persona of Brax, a social media influencer who is creative, resourceful, influential, and bold. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1611328837445-I7TC7Q9E3EP8DUBTCIUC/Culture+Explorer.jpg Inccubator User persona of Taiba, who will use the site as a cultural explorer and is curious, open minded, empathetic, and hard working. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1611330045110-EIP54GFVP597RFASUDLV/Problem+Solution.png Inccubator The problem: Users need a more intuitive way to explore and engage with content on the Incubator so that they can connect with other users and learn about different cultures. The solution: By restructuring the information architecture of the Incubator, we will provide users with more intuitive navigation and consistent content structure. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1605202829578-79IDM0WXV6SU1RPLSSLT/Current+Screen+Shot+with+comments.png Inccubator The Incubator’s current information architecture shows that the site lacks a home page. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1605203898128-V38DADGBKJBTVVS70Y7T/Prototype+Site+Map+with+comments.png Inccubator The new information architecture shows the creation of a central landing page. Each content channel has its own hub that users can navigate to from the landing page. A new Creators page gives users a central source of content made by creators across all channels, and tabs on the profile page help consolidate content and minimize scrolling. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1610578810618-IIXMK0K4J9HVD5ODY3Z2/image-asset.png Inccubator Sketches resulting from the team’s design studio. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1606015590138-VYABYF8DUXKDVI1TYKWZ/Landing+Page+-+original.png Inccubator An example of a content channel’s page in the site’s current state. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1606015689871-2W0ZV26VNVER04A3RF25/User+Landing+Page+-+MR+Updated.png Inccubator The proposed home page that users would land on after login. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1606095608785-0AY4462FCN9SIKHABQHR/Profile+-+original+1.png Inccubator The current state profile page with empty boxes waiting to be filled with the user’s personal information. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1606095674665-0UT1WJ8K43GWY4ST6R3G/Profile+Page+Ver2+%28CH%29+-+V2+1.png Inccubator The proposed user profile https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1606096996144-UOKD3CANLO6PA5Y1SRG9/Original+Latin+X.png Inccubator An example of a current state content channel page https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1606097079716-0ZNEMWJI5KOMPFM4S3GG/Content+Channel+LatinX.png Inccubator An example of a proposed content channel page https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1610638738564-5NCLV7S7KWDHCI8JDGXS/Landing+Pages.png Inccubator A side-by-side comparison of a low-fidelity gray-scale prototype of the landing page and the final high-fidelity prototype. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1611331696839-EODOQ9CHYQBVIMJ2EOUH/EMPOWERMENT+LOGO.png Inccubator The e gear logo, which replaced the fist logo, mimics the Incubator’s c gear logo. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1607025126680-C33GX9KJJACY4YH7UI8V/Tutorial+1.png Inccubator User onboarding explains the Inc card, saying “This is you Inc Card. Think of this as your business card. You can collect Inc Card from other users of Incubator. You can organize and group cards together in your profile page. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1607025165245-3E7I86HGG4KAMWP9ZVQB/tutorial+2.png Inccubator User onboarding explains the news feed, saying, “Here you can contribute content to the Incubator. All content you add can be seen on your wall and your followers will be able to instantly see your content on their walls.” https://www.bethanyrockney.com/new-page daily 0.75 2020-11-16 https://www.bethanyrockney.com/the-cake daily 0.75 2021-03-16 https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1614699135848-04IGQ9C0XV1I7RBBHEH3/static1.squarespace.png The Cake logo from the Portland Museum of Art https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1614698913945-SFGP2WC7ZDEWN5VSXKEF/bashbranding.png The Cake colorful banner announcing The Portland Museum of Arts’ Winter Bash with the theme “True Color.” https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1615063210908-4Q9G5DWUTDOP4FILYAIV/techniques.png The Cake https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1608150963011-E2O8AMMDTJXAIRGHV69P/2E8F3AD8-F691-416C-90B7-99484E99D23B+2.jpeg The Cake https://www.bethanyrockney.com/reemployme daily 0.75 2026-02-28 https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/9295508c-972e-4fa2-a025-5e8d1ebf9f06/Screenshot+2026-02-28+at+2.39.15%E2%80%AFPM+1.png ReEmployME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/c2e98235-1af6-4dc5-bd29-eb18dbeb9c28/unnamed-1024x604.jpg ReEmployME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1611589761694-WWYWHQTVY3YMGIE5RB6K/Home+page+with+numbers.png ReEmployME The current state home page of re employ Maine. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1612379294311-PPK84792VBF0UT9FUEQ2/image-asset.png ReEmployME A separate tab, “Update Address,” has identical content to the “Contact Details” option. Alternately, a tab labeled “Account” or “Profile” could would better describe the contents of this tab. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1612463930177-FS55ZGZHAWUKPRDRG5J3/Inquiry.png ReEmployME Several drop downs are unnecessary. Here, the tab could simply be labeled “Claimant/Claim Inquiry.” https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1612464390135-KRW8Y0N8TOM2NHD7WGQ8/Correspondences.png ReEmployME Some users do not understand terminology used in labels, such as “Correspondences.” A better term might be “Messages.” https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1611694928779-XLT7JKSQ1RLXT2WKOTPS/Maine+User+Interviews.png ReEmployME an image of Maine with 5 on top, representing the 5 user interviews with Maine residents https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1611694117391-3CTU7TPGHU70BP8H5H16/image-asset.png ReEmployME an image of the United States with the number 5 on it, representing the five usability tests with users from outside of Maine https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1611693802007-4QAKD49Y4PAXZT27BV10/Current+State+Comparison.png ReEmployME Maine users and out of state testers were asked to rate their respective sites on navigation, looks, ease of communication with the department of labor, and ease of contact with the department of labor. Maine scored much lower than the other tested states, with a range of 1 to 2.25, with 1 being bad and 5 being good. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1611698124092-0DEFULOPC5D0EGDUNRKO/Affinity+Mapping+main.png ReEmployME post it notes grouped into four categories for affinity mapping: 1) communication 2) functionality and navigation 3) User Interface 4) Terminology and content https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1611772679678-LQ05AUDE234GO1GY6DU4/THE+BABYBOOMER.png ReEmployME The Babyboomer needs the site to get the job done. Needs clearly worded questions, helpful career center, and accessible customer service Has low/realistic expectations for the user interface (UI) “It isn’t about how the site looks as long as it’s working.” https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1611773009889-7G7L4NTXKA8GSTEGMNTY/THE+MILLENIAL.png ReEmployME The Millennial wants a pleasant experience. Is frustrated by poor navigation and wording Has higher expectations for the UI “It would have looked top of the line in my 8th grade multimedia class.” https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1613333997486-154LI5LZ8CQ7LT2WPL01/MUST.png ReEmployME Must: Make the site more accessible — Include links to aid for hard of hearing, ESL, and those without access to technology Make DOL’s contact information easy to find Simplify navigation Make notifications/announcements easier to read Make messages from DOL easier to find/ add notice of new messages https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1613334115946-Q2Q5O1W83MINCHQQ2MPM/Should.png ReEmployME Should: Include link to user guide Organize footer https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1613334271622-OEAWD8ZB97GPALVF7NX4/Could.png ReEmployME Could: Re-write weekly certification questions (I decided I needed participation from the DOL to undertake this and therefore included it in future recommendations.) Add new user onboarding (To be included in future recommendations.) https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1613334511895-6LVWJ6X74IM0XKE4DUFH/Won%27t.png ReEmployME Won’t: Design new green and blue logo — Because ReEmployME is part of a larger ReEmployUSA, I held off on this for now. Address Employer Services — As a claimant, I only had access to Claimant Services. If this redesign is well received, I would be thrilled to extend the design to Employer Services in the future. Anything that required increased recourses, such as text message alerts, a chat function (allowing users to message with DOL personal live), and general improving speed of communication with the DOL fell out of scope. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1621020752098-K8IACRJWNNYQP92Z32YW/HomepagewithFpath.png ReEmployME - Make it stand out home page sketch with F path https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1621020939181-B34QQ0OMUHBZ3T1YIB8C/Home+page+sketch+4.png ReEmployME - Make it stand out Home page sketch #2 https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1621020883146-C47R4GFASQVC8TMDFO05/Home+Page+Sketch+3.png ReEmployME - Make it stand out home page sketch #3 https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1621021263213-GXPN6PS92BFA7904187M/Dark+sketch+1.png ReEmployME - Make it stand out home page sketch #4 https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1621021789179-K2DNC6TANQT7JGQN4ZXL/Home+Page+-+wireframe.png ReEmployME - Make it stand out The large X on the home page denotes where a scenic Maine photograph will eventually be placed. This will reinforce the F pattern as well as appeal to Maine residents. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1621021911612-O7NVR2O4NOTXJXTNMRS6/Weekly+Certification+wire+frame.png ReEmployME - Make it stand out Users expressed that it was difficult to determine which yes/no answer bubbles matched with each question on the Weekly Certification form. The simple act of alternating gray and white backgrounds behind questions made it easier to follow along with the questions. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1621021962087-MOI16EZ26ZSKOZACR05C/Claim+Status+wire+frame.png ReEmployME - Make it stand out Information from multiple tabs in the original menu was consolidated to a central Claim Status page. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1621022045672-9536N7OPC476TFJQVJVE/Messages+Wire+Frame.png ReEmployME - Make it stand out The term “Correspondences” was changed to “Messages.” Based on user feedback, “Messages” was eventually moved from the main menu up to take its place near the log in icon. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1621022619464-S3DJ6U4FZ61NIHBEDA4S/maine.gov+cta+categories+and+Maine+pic.png ReEmployME - Make it stand out Maine.gov has a simple but pleasing design. Scenic photographs of Maine are used throughout. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1621022476857-VQDTX6H15WSEVHIPK5NS/Screen+Shot+2020-11-16+at+1.15.06+PM.png ReEmployME - Make it stand out Illinois' unemployment site has a fairly refined UI for a government site. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1621023208279-L5KVYAR3MYYKMP07PMVS/My+Chart.png ReEmployME - Make it stand out MaineHealth's My Chart site has simple UI but includes helpful icons and a pleasant floral background. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1621022999881-U3D5NLW0LQLR39HPBB6Z/Screen+Shot+2020-11-17+at+11.38.42+AM.png ReEmployME - Make it stand out New York's unemployment site has a very simple UI, but key functions are easy to find and complete. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1621023838918-A8RDECLFGSG5SE5JTGUE/Moodboard+-+blue+and+green+1.png ReEmployME - Make it stand out Blue and green logos from other Maine businesess https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1623765821387-ZPVTZ2SZN6Z3GZL7JNDA/Home+Page.png ReEmployME - Make it stand out With only four menu options, the home page is an easy jumping off point for the five key tasks. Helpful resources are grouped together, and news & announcements are easy to read — no more red text! https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1623765975231-H0V7F6PMSQUA6CH317X0/Claim+Status.png ReEmployME - Make it stand out The ““Claim Status” page consolidates information about the user’s claim into one spot. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1623765947679-AXARUQ8AKLA3ASZEGA8E/File+Weekly+Certification.png ReEmployME - Make it stand out Questions are differentiated by alternating gray and white backgrounds to make it easier to select the correct answer for each question. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1623766050178-ANR9ZFQHFK0RQYT8B3SC/Messages.png ReEmployME - Make it stand out Users expect to see “Messages” in the upper right corner with Login and Home. I delivered, along with a red alert when a new message is waiting. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1620847723412-86YSFADRKXSJ7AE675XG/Current+State+Home+Page.png ReEmployME screen shot of the current state home page of re employ Maine https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1620847374947-K70KD0D4S45HU6OUA7PC/ReEmployME+Current+State.png ReEmployME The initial test results, where Re Employ Maine received low scores. Where 1 is bad and 5 is good, the site scored 2.25 on navigation, 1.85 on looks, 1.40 on ease of communication with the department of labor, and 1.00 on ease of getting in contact with the department of labor. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1620847470894-TBHHHZLNYOJHZEC7BJ4H/HOME+PAGE+BLACK+AND+WHITE.png ReEmployME the gray scale low fidelity wireframe of the re-designed home page https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1612195772167-L63SUA371RXV63MKPNG9/Round+1.png ReEmployME In this round of usability testing, the low fidelity prototype scored much higher than the current state site. Where 1 is bad and 5 is good, it scored 4.33 on navigation, 4.00 on looks, 5.00 on ease of communication (or finding communication from the department of labor) and 5.00 on ease of contacting the department of labor (or finding the department of labor’s contact information). https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1612644221073-OCB7TYPDAYWOBQ597WSU/Home+Page.png ReEmployME A first round re-design lacks pops of color. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1620846546291-SZS81GWRTRVOPUNJPQ5M/Rectangle+31.png ReEmployME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1620846360166-3V3RYX8A38I3WJBHPNGF/Home+Page+-+New+with+numbers.png ReEmployME A second round re-design has pops of green and saturated blues as well as a photograph of a lighthouse in Maine. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1612195805599-KE85TUQUJPW9G8B37IJN/Round+2.png ReEmployME The scores of the final design, when 1 is bad and 5 is good, are 4.5 for navigation, 5 for looks, 5 for ease of communication with the department of labor, and 5 for ease of contacting the department of labor. https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1613356915753-0POLGDPJHSV9I24UV2QI/Old+Map.png ReEmployME Original site map with many unnecessary layers https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1613356843368-F71JCPNHIV8JITU1LT0N/New+Map.png ReEmployME New, simplified site map https://www.bethanyrockney.com/pageui daily 0.75 2021-05-26 https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1615935308854-FUA1PO0850UTSG7UQTCL/Screen+Shot+2021-03-16+at+5.07.47+PM.png UI two versions of an exercise widget for runners https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1615928774765-OCNPSREV71Z7FK5T8R8Y/Screen+Shot+2021-03-16+at+5.05.57+PM.png UI to do list widget https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1615934737851-E72W540826NB1UR0MTJH/Screen+Shot+2021-03-16+at+6.45.06+PM.png UI sleep widget that relates sleep quality of hours of netflix watched in the evening https://www.bethanyrockney.com/kosher-without-borders daily 0.75 2021-09-06 https://images.squarespace-cdn.com/content/v1/5f62cf48cd7dbb04e4f62007/1630950450583-OWYGDXRN2LRLDLI3AORT/Logo.png Kosher Without Borders - Make it stand out Kosher without borders logo